Pay Per Click (PPC) Management
Pay per click, or "PPC" advertising, refers to the type of ads that you only pay for when they are clicked on. In other words, your ad can be seen by 100 people, but if no one clicks on it, you won't pay anything. The largest PPC network is Google with their AdWords program. Microsoft also has a PPC network, called AdCenter. You can use Facebook for PPC ads as well.
Pay per click ads can be a very good way to get people to your website, but they need to constantly be managed due to changing search trends and competition. They also require a lot of testing at first, so you can determine which ad text works and which does not. You can also use it to test your website and see how well it converts a visitor into an actual customer.
Does My Website Need Pay Per Click Advertising?
Initially, it's a good idea to use Pay Per Click advertisements to get visitors to your website because it's instant. With search engine optimization, it takes a little longer for your site to start seeing traffic so you won't be able to test your offers.
Using PPC to test your site will also help you to determine whether you can afford to continue using it. In other words, if you spend $150 a month on Google AdWords and that results in two sales which total $200, then you should continue to advertise that way. If you lose money when you do it, then PPC is not the right solution for your business.
How can Smash Industries Use Pay Per Click to Help Your Business?
With every search engine optimization campaign, we will also use PPC to test the effectiveness of your website and determine whether or not it's appropriate for your situation. If it is successful, we will continue to manage your pay per click campaigns. If it is not, then there is no charge to you.
Call us at (559)303-6555 today so we can talk about generating more leads for your business.
